Generational Equity (part of the Generational Group) is dedicated to working alongside investors to help them achieve their acquisition goals. In 2010 Generational Equity was pivotal in Post Capital Partners’ successful acquisition of BHS Marketing.
Post Capital Partners is a private equity firm based in New York that invests in small cap businesses with $2million-10million EBITDA or $10million-150million revenue. The company makes growth investments taking both minority positions and control positions across a range of industries. Focusing on the US and Canada, Post Capital Partners work closely with management teams and looks for businesses that have repeat or recurring revenue streams.
Based in Salt Lake City, BHS marketing is a specialty chemical business focused on cleaning and sanitation for food processing, water treatment, and also incorporating a chemical distribution business focused on oil, gas and aluminum smelting. Post Capital Partners had been working closely with an executive, Phil Johnson, who had a long and successful track record in the specialty chemical area with a particular interest in the water treatment space. As a result, Post Capital Partners were proactively looking for a business that targeted this niche industry.
Managing Director Eric Sanderson, who has over 20 years’ experience working with middle-market business owners and investors, was responsible for the transaction between the two parties. Successfully bridging the gap between the buyer and seller was of the utmost importance during the transaction, Co-founder of Post Capital Partners, Michael Pfeffer, said: “Sometimes, in the heat of negotiations, sellers in particular may not understand what the buyers are asking for, and as a buyer there’s all sorts of different levels of sophistication in the seller. Having a broker involved who can talk to both sides, translate any misunderstandings and bridge the differences is helpful to buyers and sellers”. Often for sellers, the process of selling their business will be their first and only experience of the process. Generational Equity prepares the seller for the process, “If the seller has paid Generational Equity a retainer it means that they’re serious. As a buyer, knowing that the seller is committed to the process is very important. In the Private Equity industry, the scarce resource is time not capital so spending time on transactions that don’t happen is a tremendous opportunity cost.”
Michael says of the experience with Generational, “I honestly don’t think the deal would have been done without them. Having someone like Generational Equity involved that actually knows what the buyer wants makes our lives a lot easier and in fact helps the seller to best represent their business. We would absolutely buy another company from Generational Equity – we had a very good experience.”
Find out more about how Generational helped co-founder of Post Capital Partners, Michael Pfeffer, to successfully acquire BHS marketing by viewing his video testimonial.
The information we learn from customers helps us personalize and continually improve your experience. Here are the types of information we gather.
We receive and store any information you enter on our Web site or give us in any other way. We do not sell or rent your personal information to others without your consent. We use the information we collect only for the purposes sending promotional information, enhancing the operation of our site, serving advertisements, for statistical purposes and to administer our systems. We DO NOT use third parties to provide customer service, to serve site content, to serve the advertisements you see on our site, to conduct surveys, to help administer promotional emails, or to administer drawings or contests, but reserve the right to do so in the future without advance notice.
Generational Capital Markets, Inc.’s affiliates are all part of one corporate family, they work with one another and may work together to provide services to you. The sharing of your information among affiliates enables Generational Capital Markets to serve you more efficiently and makes it more convenient for you to do business with Generational Group. Generational Capital Markets is permitted by law to share information with its affiliates. All of our affiliates follow similar privacy policies.
For reasons such as improving personalization of our service, we might receive information about you from other sources and add it to our account information.
Generational Group may license the use of its intellectual property including but not limited to its name, likeness, and logo for the use of affiliated offices. Such affiliated offices may not be owned, controlled, managed, supervised or staffed by employees, officers, or agents of Generational Group. Affiliated offices may be independently owned and operated. For more information about a particular office, please contact Generational Group at its office in Dallas, Texas.
This page may contain other proprietary notices and copyright information, the terms of which must be observed and followed.
Information on this web site may contain technical inaccuracies or typographical errors. Information may be changed or updated without notice. Generational Group may also make improvements and/or changes in the products and/or the programs described in this information at any time without notice.
Generational Group does not want to receive confidential or proprietary information from you through our web site. Please note that any information or material sent to Generational Group will be deemed NOT to be confidential. By sending Generational Group any information or material, you grant Generational Group an unrestricted, irrevocable license to use, reproduce, display, perform, modify, transmit and distribute those materials or information, and you also agree that Generational Group is free to use any ideas, concepts, know-how or techniques that you send us for any purpose.
Our computer system protects personal information using advanced firewall technology.
Information Generational Group publishes on the World Wide Web may contain references or cross references to other products, programs and services that are not announced or available in your country. Such references do not imply that Generational Group intends to announce such products, programs or services in your country. Consult a Generational Group representative for information regarding the products, programs and services which may be available to you.
Generational Group makes no representations whatsoever about any other web site which you may access through this one. When you access a non-Generational Group web site, please understand that it is independent from Generational Group, and that Generational Group has no control over the content on that web site. In addition, a link to a non-Generational Group web site does not mean that Generational Group endorses or accepts any responsibility for the content, or the use, of such web site. It is up to you to take precautions to ensure that whatever you select for your use is free of such items as viruses, worms, Trojan horses and other items of a destructive nature.
IN NO EVENT WILL Generational Group BE LIABLE TO ANY PARTY OR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS WEBSITE, OR ON ANY OTHER HYPERLINKED WEBSITE, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM OR OTHERWISE, EVEN IF WE ARE EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Generational Capital Markets, Inc. ("GCM"), member FINRA/SIPC, is wholly owned by Generational Capital, LLC ("GC"). Both GCM and GC are affiliated with Generational Equity, LLC; and all part of the Generational Group of companies. This website is solely for general informational purposes and is not guaranteed by us to be accurate and complete statements of fact and should not be relied on as such. Opinions in this website constitute the current judgment of the author as of the date and its last update. The content of this website does not necessarily reflect the opinions of GCM, and is subject to change without notice, and GCM is not under any obligation to update or keep current any information contained herein. This website does not constitute any personal recommendations and does not take into account the specific investment objectives, financial situation or particular needs of the reader. The information contained in this website should not be construed as an offer, or a solicitation of an offer, to buy or sell any securities or other financial investments. The information presented should not and cannot be viewed as an indicator of future performance. To the extent permitted by law, GCM does not accept any liability arising from the use or retransmission of the information in this website.
Furthermore, all information contained within this website is the property of Generational Group.
Honored to win Investment Banking Firm of the Year 3 years running.
Over 50 awards and counting.
Sign up to receive regular email updates, industry-leading insights and details on complimentary M&A executive conferences in your area from our award-winning team
Success, you have been added to our list.