We are pleased to announce the sale of our client, Blackbird Garage, LLC, to Barrington Media Group. The acquisition closed August 28, 2020 and details were not disclosed.
Blackbird Garage (Blackbird), is a performance digital growth agency based in Chicago, Illinois, that specializes in direct response advertising primarily for retail and e-commerce brands. The company specializes in profitable customer acquisition for brands, e-commerce, and CPG. Blackbird offers growth solutions for fast-growing companies.
Blackbird utilizes innovative techniques to ensure that their clients’ advertising hits the target audience and the content linked to each advertisement is optimized to ensure the highest quality engagement by the end user. This technique includes the creation of its own content site to house sponsored content developed by the company, simulating the organic discovery experience consumers prefer to respond to.
Located in Shelton, Connecticut, Barrington Media Group (BMG) is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio and direct mail. The company offers advertising services through both branded and generic models primarily to customers in the insurance, healthcare and consumer products and services verticals.
Barrington Media Group is a portfolio company of Fort Point Capital, a Boston-based private equity firm that invests in and supports promising, service-oriented companies at the lower end of the middle market and helps them take the next step to accelerate their evolution and growth.
Generational Capital Markets Managing Director Mergers & Acquisitions, Phil Pizzurro, with support from Vice President Mergers & Acquisitions, Andre Farahmandi, successfully closed the deal. Senior Managing Director Thomas Hamm established the initial relationship with Blackbird.
“Barrington was a natural partner for Blackbird offering numerous synergies across customers and business verticals,” said Phil Pizzurro.
“Additionally, Blackbird would provide Barrington with digital expertise resulting in the combined entity’s ability to provide a fully-comprehensive offering further increasing its competitive advantage. There was strong cultural alignment, which I am confident will help facilitate and expedite integration.”
If you’d like to explore other transactions our associates have supported in this industry, visit our dedicated Business Services M&A Deals page.
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