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Press releases > Generational Equity Advises Keytroller in Sale to I.D. Systems

Generational Equity Advises Keytroller in Sale to I.D. Systems

By Generational Equity

Aug 16, 2017, 04:00 et


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Keytroller LLC, to I.D. Systems, Inc. The acquisition closed July 31, 2017.

Keytroller, based in Tampa, Florida, designs, manufactures and supplies a full line of electronic safety devices designed for forklifts, construction equipment, aerial lifts, personal carriers, boats and hazardous transport trucks.

Founded in 1988, the company has relationships with more than 500 North American equipment dealers, original equipment vehicle manufacturers, and importers in England, Europe, Australia and Southeast Asia.

"Keytroller and I.D. Systems complement each other incredibly well," said Keytroller president Terry Wickman, who will stay on as I.D. Systems Executive Vice President and run Keytroller as an independent division.

"Joining together is a win-win for our companies, our partners, and our end users—all of us will benefit from a broader choice of solutions and a larger, more capable service and support organization."

I.D. Systems is a leading global provider of wireless machine-to-machine (M2M) solutions for securing, controlling, tracking, and managing high-value enterprise assets, including rental cars, industrial vehicles, trailers, containers, and cargo.

Founded in 1993 by two Stanford University engineers, I.D. Systems pioneered the use of wireless technology to track, control, and manage high-value mobile assets. The company is headquartered in Woodcliff Lake, New Jersey, with subsidiaries in Texas, Germany, and the United Kingdom.

Generational Equity Managing Director William Hunter successfully closed the deal, and Executive Managing Director Randy Kamin established the initial relationship with Keytroller.

"This acquisition will benefit both companies," said Hunter. "There will be cross selling opportunities for both entities."

About Generational Equity

Generational Equity, part of the Generational Group headquartered in Dallas with over 200 professionals located throughout North America, helps business owners release the wealth of their business by providing merger, acquisition and strategic growth advisory services.

Their four-step approach features exit planning education, business valuation, value enhancement strategies, and M&A transactional services. The M&A Advisor recently named the company its 2016 Investment Banking Firm of the Year.

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