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Press releases > Generational Equity Advises Merchandising Partners in its Sale to Proviso Capital

Generational Equity Advises Merchandising Partners in its Sale to Proviso Capital

By Generational Equity

Jun 3, 2021, 06:00 et

Merchandising Partners

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Merchandising Partners, LLC, to Proviso Capital. The acquisition closed May 21, 2021.

Located in North Granby, Connecticut, Merchandising Partners (MP) is a full-service provider for merchandising needs throughout the United States. The Company offers the manufacturing of point of sale displays, custom fabricating and machining, brokering of merchandise packaging, and fulfilling services to hand-tool manufacturers, OEMs, retailers, and distributors in the U.S. MP is a one-stop source for all merchandising needs. The entire process, including graphic development, packaging concepts, packaging procurement/manufacturing, fulfillment, and inventory/distribution, is provided by MP.

Proviso Capital (Proviso), located in New York City, was founded in 2014 to invest in strong and sometimes overlooked lower middle market companies in competitive niche industries. Proviso seeks to provide capital and strategic resources to established lower middle market and founder-owned businesses in a variety of industries with experienced management teams, a solid operating history, and demonstrated growth potential. When Proviso invests in a business, they lend their full support to the business both financially and operationally.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team, led by Senior M&A Advisor, Jeff Carignan, with the support of Vice President, Mergers & Acquisitions, Tristan Keeffe, successfully closed the deal. Senior Managing Director Roger Dean established the initial relationship with MP.

“It was a pleasure to be a part of this deal. It featured an experienced buyer and a motivated seller, both knowledgeable and professional. Merchandising Partners is a great fit for Proviso and the Company is poised for sustained growth. It couldn’t be in better hands,” said Carignan.

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company the 2017 and 2018 Investment Banking Firm of the Year and 2020 Valuation Firm of the Year. For more information, visit or the Generational Equity press room.