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Press releases > Generational Equity Advises Self's Inc. in Sale to E.J. Welch Company

Generational Equity Advises Self's Inc. in Sale to E.J. Welch Company

By Generational Equity

Dec 13, 2017, 04:00 et

Self Website

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the acquisition of its client, Self's Inc., by E.J. Welch Company Inc. The transaction closed November 17, 2017.

Self's is a wholesale distributor of flooring products based in Wichita, Kansas, selling products to retail and contractor customers from its headquarters and four other locations in Merriam, Kansas; Springfield, Missouri; Tulsa, Oklahoma; and Oklahoma City, Oklahoma.

It was originally established in 1938 as a retail floor covering company but now offers a complete sundry supply business, which includes carpet cushion and installation materials. All three owners will remain with the company.

E.J. Welch Company is a value-added partner to flooring dealers, contractors, architect and design professionals, and the installation trade. It has 12 locations in Missouri, Illinois, Iowa, Indiana and Wisconsin where it sells installation products, commercial and residential flooring, and flooring tools.

Generational Equity Managing Director Michael Goss' team, led by trusted affiliates Michael O'Malley and Sloan Short with support from Generational Equity VP Luan Ly, successfully closed the deal. Generational Equity Senior Managing Director Doug Morrow established the initial relationship with Self's.

"Both companies have similar cultures, and there is good chemistry between all the owners," said Short. "This transaction fits with both companies' strategies and will benefit Self's and E.J. Welch."

About Generational Equity

Generational Equity, DealForce, and Generational Capital Markets, member FINRA/SIPC, are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 200 professionals located throughout North America, the companies help business owners release the wealth of their business by providing merger, acquisition and strategic growth advisory services. Their four-step approach features exit planning education, business valuation, value enhancement strategies, and M&A transactional services.

The M&A Advisor named the company the 2016 and 2017 Investment Banking Firm of the Year. For more, visit or the Generational Equity press room.