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Press releases > Generational Equity Announces the Sale of S&S Fire Suppression Systems, Inc. to Davis-Ulmer Fire Sprinkler Company, Inc.

Generational Equity Announces the Sale of S&S Fire Suppression Systems, Inc. to Davis-Ulmer Fire Sprinkler Company, Inc.

By Generational Equity

Oct 7, 2014, 04:00 et

SS Fire

Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client S&S Fire Suppression Systems, Inc. (S&S or the Company), headquartered in Tappan, NY, by Davis-Ulmer Fire Sprinkler Company, Inc., headquartered in Buffalo, NY. The acquisition closed on October 1, 2014.

Founded in 1961 by Domenick and Sam Serrano, S&S designs and installs fire suppression systems and provides inspection, testing, and maintenance services for fire suppression systems. S&S has served the New York State, New Jersey, eastern Pennsylvania, and western Connecticut regions for over 50 years.

The Company serves local construction companies and contractors for new construction and renovation projects. To learn more visit their website at:

Managing Directors Doug Smith and Michael Goss led the Generational Equity deal team that advised S&S on the transaction. 

According to Michael Goss, "This transaction, from the beginning, was an astonishingly strong cultural fit for both the sellers and the buyer and will ensure that the legacy and values that the founding Serrano family created over 50 years ago will continue to benefit employees, its customers and suppliers, and the many communities it touches in the mid-Atlantic region for years to come, as part of the Davis-Ulmer and APi Group family."

Davis-Ulmer offers clients the security of experience, quality performance and turnkey solutions for fire sprinklers, suppression, alarm and detection.

With six locations in the Northeast region of the United States, including W&M Sprinkler of New York City, Davis-Ulmer has a strong cross-section of dedicated professionals who are experts in their field.

To learn more about the company visit their website at

About Generational Equity

Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their companies successfully.

Generational Equity uses a four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business. 

Generational Equity is headquartered in Dallas, TX, has more than 200 professionals in North America, and was recently recognized by the M&A Advisor as the M&A Consulting Firm of the Year.

For more information visit the following websites at or