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Generational Equity Advises Strong's Insurance in Sale to Sunstar Insurance Group

By Generational Equity

Jul 25, 2018, 08:00 et

Strongs Insurance

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Strong's Insurance Inc., to Sunstar Insurance Group LLC. The acquisition closed July 1, 2018.

Strong's Insurance, based in Nashville, Kansas, is a nearly 100-year-old insurance firm dedicated to providing quality personal insurance, farm and crop insurance, and business insurance solutions to clients through its six offices. The firm has established relationships with numerous insurance carriers to give clients a variety of options at the most competitive prices.

Sunstar Insurance Group, based in Memphis, Tennessee, is a financial holding company focused on acquiring majority equity ownership positions in independent insurance agencies that are located in its geographical footprint in the Midwestern and southeastern states. The firm also searches for companies that are compatible with its entrepreneurial sales culture and partnership management philosophy.

Sunstar is ranked as the 73rd largest independent insurance agency in the country and was recently recognized by the industry trade magazine, Insurance Journal, as a member of their Top 100 list of agencies based upon revenue size. 

Generational Equity Senior Managing Director Michael Goss' team, lead by trusted affiliates Lorry Nelson and Mike O'Malley with support from Generational Equity Senior VP Luan Ly, successfully closed the deal. Senior Managing Director Doug Morrow established the initial relationship with Strong's Insurance.

"This deal was highly attractive in the market and our marketing efforts yielded multiple offers, but Sunstar stood out as the clear choice for Scott Strong and co-owner Gloria Theis," Goss said.

"This transaction met the varying needs of both Scott and Gloria, and will help Sunstar further establish its strong service offerings and reputation across the Midwest."

Scott Strong expressed, "I just wanted to thank you, Lorry, Michael, and Luan, and Generational Equity overall, for all of your work on helping Gloria and I sell Strong's Insurance. It was bittersweet, but it is feeling better each day. I am grateful that we had you to guide us through this process. All of your work is greatly appreciated."

About Generational Equity 

Generational EquityDealForce, and Generational Capital Markets, member FINRA/SIPC, are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing merger, acquisition and strategic growth advisory services.

Their four-step approach features exit planning education, business valuation, value enhancement strategies, and M&A transactional services.

The M&A Advisor named the company the 2016 and 2017 Investment Banking Firm of the Year. For more, visit or the Generational Equity press room.