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Press releases > Generational Equity Announces the Acquisition of White Fire Extinguisher Inc. by Cintas Corporation No. 2

Generational Equity Announces the Acquisition of White Fire Extinguisher Inc. by Cintas Corporation No. 2

By Generational Equity

Dec 21, 2015, 04:00 et

White Fire Extinguisher

Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client, White Fire Extinguisher Inc. (WFE), headquartered in Mercer, Pennsylvania, by Cintas Corporation No. 2 (dba Cintas Fire Protection – aka, Cintas), headquartered in Mason, Ohio. The acquisition closed on March 31, 2015.

Since 1954, WFE has operated as a full-service fire safety company selling and servicing fire extinguishers, emergency lights, first aid, and fire sprinkler services. WFE caters to industrial accounts, commercial, churches, and other industries throughout the Mid-Atlantic and surrounding regions. To learn more, visit

Managing Director Doug Smith and his team, including affiliate Jerry Yocum and Vice President Musa Jagne, led the Generational Equity deal team that advised WFE on the transaction. 

"The WFE and Cintas team both saw the benefits of joining forces quickly and everyone worked diligently to complete the acquisition," stated Jerry Yocum, lead dealmaker.

Cintas provides highly specialized services to businesses of all type primarily throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides first aid, safety, fire protection products and services, and more. To learn more, visit

About Generational Equity

Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their companies successfully.

Generational Equity uses a four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business. 

Generational Equity is headquartered in Dallas, TX, has more than 200 professionals in North America, and was recently recognized by the M&A Advisor as the Valuation Firm of the Year.

For more information visit the following websites at or